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Gamification Helps Truck Drivers Improve Driving Record and Reward Top Performance
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There is a trend to use gamification as an educational tool for truck driver learning experiences. Trucking companies, such as C.R. England, Inc., are designing point-based learning systems modeled after successful training programs used in other industries.


What is gamification?

Gamification uses video games for educational, learning or product promotion scenarios. The term “gamification” is evolving but in essence, it is using technological-based games to incentivize online learning. There are a wide variety of gaming technologies that can be applied to gaming used for professional purposes. There are amazingly realistic immersive environments that replicate actual experiences an individual might encounter. Simulation and “virtual world” immersive universe scenarios including augmented reality “in world” gaming that can be designed through developer such as Georgia Tech’s Augmented Environments Lab are emerging technologies.


Gamification for the trucking industry

The trucking industry is exceptionally suited for gamification training and performance rewards. Games that award points for compliant behaviors such as safety practices, hours-of-service compliance, fuel efficiency and total drive hours are being used to reward drivers. Drivers who participate have access to a leader board where they can compare their performance with other players. Points are tracked by smartphones and tablets using specialized software applications.


Mobile trucking games have been found to be successful at minimizing fuel use, curbing harsh braking and speeding, and reducing excessive idling. Competition is encouraged for drivers, resulting in improvements in safety benchmarks and an overall better bottom line.


Gamification seems to be an effective tool for promoting safety standards and rewarding exemplary behavior in truck drivers. As technology continues to evolve at lightening speeds, gamification programs are likely to improve. This is good news for truckers who enjoy these types of programs and want to challenge themselves.


Game on, truckers!



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